Cube Award Winner, Surrey
In the leafy Surrey countryside, luxury housing developer, Q Developments recently completed their latest project, Alfold Gardens. With 39 exquisite houses throughout the development, it was important for the flooring to not only mirror the same level of elegance that each home offered, but to also be durable enough to withstand the footfall of busy homes. New Homes Flooring South were no stranger to large-scale developments and having worked on many luxury projects in the past, was the perfect fit for Alfold Gardens, as Operations Director, Chester Fernandes, went on to explain⊠âWe were recommended to them by their Site Manager who had used us through multiple developers in the past across multiple sites, who knew he could rely on us for his development, as a trusted flooring partnerâ.
âThe flooring solutions provided by New Homes Flooring South include the stunning TH110 Misty Grey Herringbone and DC204 straight plank by V4 Wood Flooring, covering over 2,000 square metres of herringbone pattern and 700 square metres of straight-lay woodâ.
The Alfold Garden development epitomises luxury design, as Chester explains âEach home is designed to offer an elegant yet comfortable atmosphere, combining contemporary aesthetics with timeless appeal. The choice of flooring plays a significant role in enhancing the ambience, adding a touch of sophistication that resonates throughout the development.â
To achieve this design goal, the team at New Homes Flooring South put forward Misty Grey from our Tundra Herringbone collection. Complete with a hardwearing UV Colour Oil, Misty Grey is the perfect choice for anyone looking for a hardwearing engineered wood floor that doesnât compromise on style. Whatâs more, this modern floor is also available in a plank and chevron format, making it the perfect flooring solution, no matter your design goals.
âBy opting for V4 Wood Flooringâs TH110, they achieved a higher specification and quality without exceeding the budget. This strategic decision was made in collaboration with Ademchic, the amazing interior designers, who helped ensure the perfect colour match for all homes in the developmentâ.
Throughout each home, you can find high-end interiors, beautifully meeting the luxury design goal set for the development. One of the most notable rooms is the kitchen, complete with shaker-style cabinets and a marble-effect Quartz waterfall island that complements the light-toned parquet flooring, the home is perfect for cosy family dinners and entertaining alike.
New Homes Flooringâs Alford Gardens installation went on to win first place in the Best Commercial Project category at our 2024 Cube Awards, hosted by the fantastic Laurence Llewelyn-Bowen. Voted for by the public, Chester and his team were recognised for their exceptional craftsmanship and commitment to quality, making this project a standout example of excellence in the flooring industry, as Chester went on to discussâŠ
The flooring is meticulously installed across all ground floor areas (except for the utility and W/C) and continues through both the main and top landings in each home, fully bonded for unmatched longevity. The project stands out for its attention to detail and high-end craftsmanship, particularly with the intricate herringbone design, which is known for its complexity and the skill required to execute it perfectly. Despite the high-paced site environment and stringent show-home deadlines, we managed to deliver outstanding craftsmanship to the highest standards. Our commitment to quality and precision shines through, creating homes that are not only beautiful but also built to last.
If you are starting your very own design journey, why not browse our Tundra herringbone collection today and order your own free sample of Misty Grey? In the meantime, click here to watch as we ask our Cube Award guests their favourite V4 floor⊠any guesses as to the most popular?
Featured Flooring
TH110 Misty Grey
The rustic oak surface of TH110 Misty Grey is lightly brushed to add a subtle texture that is sealed with a light grey natural oil that is cured with a UV light to produce a contemporary aesthetic that is both durable and beautiful. Tundra Herringbone is milled with or without a bevel edge and creates precision geometry across large or small spaces with a hard wearing oiled surface making it the ideal choice for commercial and residential spaces. TH110 Misty Grey Herringbone is available as a matching plank here.
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