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Four Generations of Craftsmanship

The V4 Story

Our journey began nearly a century ago with a passion for wood and craftsmanship.
From humble beginnings in Essex to becoming one of the UK’s leading wood flooring specialists,
V4 Wood Flooring is built on four generations of innovation, integrity, and love for natural materials.

V4

1930s

A Foundation in Craft

James Vincent, grandfather of V4’s founders, begins his career as a floor fitter in Barking, Essex. His skill and dedication to the craft lay the groundwork for generations to come.

V4

1950

A Family Business Begins

James sets up his own flooring business in Addlestone, Surrey. With help from his wife, who hand-makes intricate linking panels from their garden shed, the Vincent family business starts to take shape.

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1961

Innovation in Retail

Ray Vincent, James’s son, opens a new flooring company and pioneers one of the first warehouse-style flooring showrooms in the UK, bringing choice and design inspiration to the public in a brand new way.

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2000

The Birth of V4 Wood Flooring

Brothers Chris and Nathan Vincent officially launch V4 Wood Flooring, blending decades of family expertise with a bold vision: to create premium, design-led wood floors with sustainability at the core.

V4

2000

Our First Unit in Send

V4 opens its first dedicated warehouse in Send, Surrey. A step towards becoming one of the UK’s most recognised wood flooring specialists.

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2002

Expanding at Greenbays Park

Business growth prompts a move to larger premises at Greenbays Park in Woking. The team expands, new collections are launched, and the brand begins to gain national recognition.

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2018

The V4 Design Centre Opens

Our on-site showroom is built and opened, giving customers, designers, and trade professionals a dedicated space to experience our floors and discuss their projects in person.

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2025

Celebrating 25 Years of V4

V4 marks its 25th anniversary with features in leading industry publications. What began with two brothers now stands as one of the UK’s leading suppliers of engineered wood flooring, distributing to a network of retailers across the UK and Ireland.

TODAY

Now in our fourth generation, V4 continues to lead with craftsmanship, innovation, and integrity. From humble beginnings to national distribution, our journey remains rooted in family, quality, and a deep respect for the natural materials we work with.